Lets cut to the chase organic traffic is attainable, but not as effective. When you correctly position yourself with paid ads it makes it easier than ever to find the perfect customer. With 2.5 quintillion data bytes being created each day, take advantage of those data points and put your brand in front of the best potential customer in your market. Do not limit yourself by relying solely on organic reach. By using PPC, or Pay-Per-Click traffic funneled through advertisements bring approximately 50% more lead conversions than organic web traffic.