I have been working on PPC since last 4 yrs and have experience working on the following: 2. Bing Adwords: 3. Facebook Ads: 4. Social Media Marketing I have made strategies, built, structured, managed and optimized these campaigns. I also have knowledge about conversion optimized Landing Pages and can help with those as well. Sucess for a client depends on the objective of the client. Whether it is: These are the ones to be measured first and then comes other metrics like CTR, Quality Scores, Imp Share and Visibility etc. I am Google Adwords Certified and I keep myself updated with the latest trends hence improving my knowledge along with implementing the same for my clients. Following are the Industries I have worked: The budgets that I have handled range between $100/month to $10,000/month. Moreover, I have also been working with a large agency since past few months doing almost the same job as is your requirement.