Google Adwords Pay Per Click Campaign Setup and Management Service for your Business, leading to acquiring more customer and qualified leads and resulting in advertising cost (CPC) My name is Azhar and I'm a Google Certified PPC expert. Over the last five years I have proved time and time again that I can save my clients money & time by optimizing their PPC activity. While managing accounts, I make sure I apply all features that work for the account. I've started (and optimized) remarketing campaigns, PLA campaigns and used various features such as sitelink extensions, call extensions, dynamic ads etc. I always make sure my ad groups and campaigns are very tightly themed so as to ensure a good Quality Score, great CTRs and a low CPC bid. All my campaigns separate out display and search. For a new campaigns, I usually take a look at the website, the competition, Analytics (if existing), Google trends, Wordstream, Keyword Planner, Traffic Estimator and other tools to get an idea of the traffic, the potential keywords, bids, budgets etc. I try to create a rough campaign structure (based on the website categorization), with ad groups, sample keywords and sample ad texts. I also try to figure out what links to use for sitelinks, whether to use other extensions and whether a display campaign would be beneficial. I also make landing page suggestions, if necessary. Once the plan's approved, I create the account and monitor for a month. For an existing campaign, I run through the performance of the account for either a 3 month or a 6 month perio