Pay per click (PPC) advertising is at the moment the fastest and the most economical way of getting rankings. We are the fastest and the most economical locomotive you can have. Google Adwords, Bing Ads and Yahoo Search Marketing Pay per click advertising works through a bidding process, and ads appear prominently on the right site of the search engines and its network pages of search engines such as Google, MSN, and Yahoo. The cost structure of pay per click is action-driven. Each time a user clicks your ad, the PPC engine deducts the amount of your account on the basis of your bids on the keywords.