Pay per click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including search engines, where the advertiser only pays if a web user clicks on their ad. Hence the title, ‘pay per click’. Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services. Advantages Very fast visiblity and Response right from the world goes Get targeted visitors within hours (sometimes minutes) Provides a path for search engine optimization Can yield highly profitable results Great testing platform and can be highly targeted Geographic area Keywords and phrases Content network (Google) Immediate feedback No guest Imation Easy implementation Flexible