Bjorn is an advertising-turned-persuasive copywriter who specialises in the fine art of copywriting and marketing for lead generation and conversions. Discovering his love for writing at the age of 14, Bjorn first cut his teeth on many areas of writing, such as journalism, social media marketing and advertising. But upon experiencing corporate “ennui”, he finally found his true calling in persuasive, psychology-based, profits-oriented copywriting. Since then, he has played an integral part in helping SMEs with highly profitable marketing/copywriting campaigns. When he’s not furiously typing away on his laptop, Bjorn enjoys playing the guitar with loads of passion and not much skill to go along with (yet). He also plays football regularly.