Writing content is a dream work for many people. Some write newspaper content or articles and others become successful authors like Jeffrey Archer. But, no matter how much effort you put in, some writers are better than others. What makes these writers good at their work is the difference in how they research and function. In this digital era, where there are numerous content websites online, only writing what is on your mind is not enough. Pairing your exceptional talent with the right way of processing is what makes your writing remarkably good. Sujan Patel, beautifully explains the importance of research and ideation in his article. He believes that 4 out of 5 content pieces fail because there is a lack of ideation. Further, the lack of research leads to an unsteady depiction of the central idea in content.