Ongoing PPC Management Progress Keyword & placement research Multi-channel PPC networks Landing page design/testing Ongoing PPC auditing Smarter retargeting practices Consistent competitor research Text/image ad split testing 24/7 custom reporting Search, display, and social traffic Conversion quality care Correct audience targeting Negative keyword additions Negative placement additions Keyword & geo granularity Bid management execution Conversion & call tracking Day parting/bid modifications Shopping campaign management Analytics performance insights ROI focused progress