Finally, I have extensive knowledge in formatting text to upload onto Kindle and, most importantly, XML. A book is only seen as professional if it looks like a normal book when being seen on an eReader. The same goes for an interactive Table of Contents and NCX. These issues result in more potential sales. Here's a brief look at how I approach all conversion jobs on Guru. 1. Review the Book First and foremost, I try and stick as closely as possible to the original look of the book. That's why I start out by reviewing the book. If anything will need to be significantly changed, then I will let you know before moving forward. With that said, my bid includes: • Kindle Conversion (MOBI file) My overall goal is to provide a flawless conversion that is 100% upload ready. That way, you can focus on marketing and selling your book as quickly as possible.