Develop and implement marketing strategies and initiatives aligned with the overall business strategy

Planning, directing, and coordinating all marketing functions

Managing the accumulation and consolidation of the online presence for the business

Providing management with information vital to the decision making process

Managing the budget process for advertising

Assessing current marketing operations, offering recommendations for improvement and implementing new processes 

Evaluating the effectiveness of marketing and supporting databases as needed

Developing and monitoring business performance metrics

Overseeing regulatory reporting, frequently including tax planning and compliance

Ensure legal compliance throughout advertising in accordance with relevant laws