I specialize in the branding, marketing and the advertising/communication needs of start-ups and mid-size companies. I bring 20 very effective years in CPG, both as VP and director on the client and agency side in LA and NYC with disciplined agencies such as Y&R, Ogilvy, Benton & Bowles, and on the client side with Brown & Williamson. It's my job to understand what it takes to persuade a consumer to select a product or service, to translate that into a platfrom that cuts through the clutter, and to execute that in the marketplace against centers-of-gravity that yield the most for my clients. Thank you. I generally act as an outsourced advertising agency or interim CMO for start-ups. I worked in LA and NYC for Young & Rubicam, Ogilvy & Mather and Benton & Bowles as a VP and on the client side at Brown & Williamson. I use my art directors, writers and producers around the nation to create unique branding statements for companies and products. In my ye