MY BACKGROUND- I have an extensive marketing management background that gives me the ability to develop and understand overarching strategy. As a highly trained writer with three decades of experience, I also have the skills to translate strategy into compelling tactical materials. I have designed and implemented marketing processes and communications for B2B and B2C companies, both in traditional and online environments, for a variety of industries. MY FOCUS is on innovating—either through the strategic approach or promotional copy, or both. My instincts are to find your competitive advantages and communicate them powerfully so your prospects are moved to act. I also understand the importance of testing and refining to maximize overall results. MY SPECIALTY is lead-generating copy and materials using the four-step "marketing equation" approach. To understand more about this, please read this article on my web site: http://newparadigmmarketing.com/marketing_equation.htm MY CLIENT