- User and consumer ethnographies
- in depth-interviews
- focus groups
- moderation
- user diaries
- shop along
- online discussion forum moderation
- UX research
- usability tests
- co-creation workshops and desing thinking methodologies
- recruitment
- analysis
- Qualitative research projects in Brazil and Latin America
My areas of interest and expertise are: research methodologies, technologies, human-device interactions, cultural trends, financial services, travelling, feeding and health.