Increase Brand Awareness – CPM Optimised campaigns CPM stands for Cost Per Thousand impressions (Cost Per Mille). In a campaign optimised towards a CPM goal, the AI will be looking for the best exposure for your ads – at the lowest cost possible. Brand Awareness In short, brand awareness is all about customers recognising your brand. With Programmatic Advertising, the goal is to publish as many ads as possible based on your budget, to increase the awareness of your brand. Traffic Generating Campaigns – CPC Optimised Campaigns CPC stands for Cost Per Click. In a campaign optimised towards a CPC goal, the AI will be targeting the audience that is most believable to click your ads and visit your landing page. The more clicks the campaign gets, the better the AI will get in targeting the right audience, always optimising towards lower Cost Per Click. Website visitors It’s all about clicks. When choosing this option with Programmatic Advertising, the goal is to drive as many visitors as possible to your site, based on your budget and campaign goals. The algorithms will adapt to find people who not only see your ads, but also click on them and end up on your landing page! To increase your amount of visitors, the optimisation type will be set to Cost per Click (CPC).