Conducting frequent Market Research regularly on Customer behavior & perception, Product characteristics & launch, Trade Campaign & other various Markets related issues. It helps the company plan to take actions based on actual data / situations.  Internet Marketing Head Promoting sales through our B2B portal website specially designed for our dealer's community through which they could check the availability and prices of the respective parts and place orders. Till 2002 the sales through this website was only 2% of the parts sales but today it is the major selling tool of Parts Dept and computes to 40% of total parts sales.  Trade Marketing- Dealers Loyalty Campaign Trade Marketing is one of the major strength of any marketing activity. Loyalty Campaigns are regularly organized for the dealer segment, which constitute over 45% of the total Parts Sales. A series of campaigns have been organized over past few years taking pride in organizing Campaigns with innovative themes an