Without a polished Sales process a business is destined for doom, sales of a product or a service is like water to a business, without it, it dies. Learning your target market and the best ways to reach them is one step of the journey, the last step is the most important and that's closing. If you've gotten the full way to reaching your target market and you cant close, then all of that work has been a waste of time and money. Closing can be a hard skill to learn, but its absolutely integral to the success and growth of a business. So, has your sales force been Closing?