Kia Ora, Ni Hao, Gidday, Konnichiwa, Talofa, Bula, Hello and Welcome to my profile. I am a keen Digital Strategist with extensive knowledge across SEO, Google AdWords, Google Shopping, Facebook Ads Content Marketing, Google Analytics, and Conversion Rate Optimization (CRO). Identifying the Key Performance Indicators (KPI) such as Page Depth, Loyalty, Click-through Rate to measure the outcomes e.g. Macro/Macro Conversion Rate, Per Visit Goal Value, etc. for Corporate/Medium sized business websites. Communicate project tasks and results to clients on an ongoing basis. Face-to-face meetings to manage client's expectations, strategy/projects development & answer questions on their digital marketing campaigns. I have extensive experience with all aspects of AdWords & Bing Ads including Paid Search, Remarketing, Display Network, YouTube, and Shopping Ads (PLAs). I also have experience with Facebook Ads, Amazon PPC, and LinkedIn Ads. I have managed accounts of all sizes in every industry and had success with accounts that focus on generating leads, online sales, and branding. Clients: Qantas, Flight Centre, Warehouse Stationery, Toyota, Countdown, Open Polytechnic, EECA, EECA Business, Public Trust, Furniture Now, Honda, and much more. Tools: Screaming Frog, BrightEdge, Ahrefs, MOZ, Webmaster Tools, Google Analytics, AlchemyAPI, Omniture, Google Keyword Planner, Excel (V-lookups, pivot, macros, ALL formulas), Word & PowerPoint, AWR Tool, Link Research Tool (Link Cleansing Tool), Rmoov (Advanced Link Cleansing Tool), Demandware & Wordpress platform experience. Specialties:  Responsible for creating, managing and optimizing paid search accounts on Google, Yahoo, and Bing  Currently responsible for the daily monitoring and management of six paid search clients with weekly tasks including but not limited to Negative Keyword Research, Bid and Budget Adjustments, Optimization and Testing, and Keyword Expansion  Extensive Knowledge and Use of Google Adwords, Bing AdCenter, The Search Monitor  Created client proposals, comprehensive keyword build-outs, cost and traffic projections Developing an SEO Strategy Framework  Advanced SEO Technical Audit  GA & GTM Integration Analyst  Developing Content Strategy that Feeds Sales Funnel  Content Gap Analysis & CRO  Website Migration HTML & Javascript: Experience with HTML coding and understand the syntax to find out possible. Example: Hreflang, meta robots tag, Structure data, header tags, canonical tags. Platforms I have worked with: Demandware, WordPress, Shopify, Magento, Umbraco.