Alan Arnfeld has over 14 years experience in Product Management and User Experience. Recent roles have included; Site Director for Cheapflights a network of price comparison sites, and Design Manager at the Yahoo! European Headquarters in London. Alan is widely experienced in the full life cycle development process using a wide range of methodologies. He also has a particular area of special expertise in User Experience Design, which focuses upon making the business processes and computer interactions optimised. He has published widely and is currently a reviewer the prestigious US Association for Computing Machinery Reviews website. Alan is a Chartered Psychologist of the British Psychological Society, a Registered Ergonomist of The Ergonomist Society, UK and a member of the Usability Professionals Association. He also holds an MSc in Information Systems (with distinction) from the University of Portsmouth as well as a BSc(2:1) in Applied Psychology and Sociology from the Uni