Today, Search engines are more focusing on useful information, quality and experience your website provides to its potential clients. Underground methods and strategies can be helpful for some time, but the best approach is to play by the rules of Google and help people as much as you can. Google changes its search algorithms up to 600 times every year and considers hundreds of ranking factors (both on and off-site) when evaluating your website, and you’ll want to make sure you are focused on SEO at all times.