1. Add significant value to your marketing: We view SEO as a marketing function more than a technical (IT) function. Since we devise campaigns with a marketing mindset, we unearth and exploit numerous marketing opportunities that go beyond ‘conventional’ SEO and thus add significantly more value to your natural search marketing campaign. 2. Focus on relevant traffic and conversions rather than search engine rankings: Of course, we do monitor search engine rankings for the keywords that are targeted as part of the SEO campaign and deliver monthly reports on the same. However, that is not the be-all and end-all. We recognize that rankings don’t mean much if they don’t translate to actual visitors to your website and, more importantly, perform the key activity you want them to, be it sending a sales inquiry or registering with you, buying something online or even simply reading an article. As part of our SEO services, we ensure that we are with you throughout that process; our job is only partially done when your rankings go up. 3. Customized SEO strategy that is proactive as well as responsive to external factors: Cookie-cutter SEO campaigns work to a limited degree, but if you are looking for long-term, sustainable results, then you definitely need a customized SEO strategy that goes beyond looking at your website alone: market segments, competition and the strategies adopted by the competition are also determining factors. We ensure that your SEO effort not only responds to the various external factors but is also proactive enough to tap hitherto unseen opportunities. 4. Consultative and participative SEO approach: We listen carefully. We work with you closely, involving different functional teams, as necessary, to ensure that the SEO campaign is not being pulled apart in multiple directions.