* Experience with Google and Bing’s services, including Analytics and Webmaster Tools. * Experience with Google’s Keyword Tool. * A functional understanding of HTML and CSS. * The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills. * Proven success in link building and viral strategies. * The ability to deploy an effective local and long-tail search strategy. * A deep understanding of mobile strategy and how it relates to SEO. * A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO. * Experience in building inbound organic search traffic and improving SERPs. * A background in creating reports showing web analytics data and site evaluations. * An up-to-date, working knowledge of current, past, and projected trends in the SEO industry. * Familiarity with the best tools in the trade. * Supplementary skills: PHP, SEM, Content Strategy, Social Media