I'm an specialised experts who know how to drive traffic and revenue online. I work with Google Ads, Bing AdCenter, organic search, PPC, SEM, conversion optimisation, online marketing, digital marketing, social media management, Digital marketing, etc.
- When it comes to SEO (Search Engine Optimisation), here are some important elements and practices that should be considered:
- Keyword research: Conduct thorough research to identify relevant keywords and phrases that users are searching for in relation to your website or content.
- On-page optimization: Optimise your web pages by including relevant keywords in titles, headings, meta descriptions, and content. Ensure your website is easily navigable, has a user-friendly interface, and is mobile-friendly.
- Quality content: Create high-quality, informative, and engaging content that caters to the needs and interests of your target audience. Focus on providing value, answering questions, and solving problems.
- Link building: Build high-quality backlinks from reputable websites and sources to improve your website's authority and credibility. Engage in outreach efforts, guest blogging, and directory submissions to increase your link profile.
- Site speed and mobile optimisation: Improve your website's loading speed to provide a better user experience and reduce bounce rates. Optimise your site for mobile devices to cater to the growing number of mobile users.
- Technical SEO: Ensure your website is accessible to search engine crawlers by optimising technical elements such as sitemaps, robots.txt, canonical tags, and structured data markup.
- User experience (UX): Focus on providing a positive user experience by improving website navigation, reducing page load times, and making your site easy to use and navigate.
- Analytics and monitoring: Utilise tools like Google Analytics to track and analyse your website's performance, user behaviour, and keyword rankings. Monitor your SEO efforts regularly and make adjustments as necessary.
- Local SEO: If you have a local business, optimise your website for local searches by including location-specific keywords, creating a Google My Business profile, and getting listed in local directories.
- Social media integration: Integrate social media sharing buttons and encourage social sharing of your content to increase visibility and potentially generate backlinks.
- Remember, SEO is an ongoing process, and it's important to stay up to date with the latest trends and best practices to maintain and improve your website's search engine visibility.