SEO Scope of Work Keyword selection will be a critical part of setting up the campaign. I will use all data available to them to decide on which terms are best suited for Client’s goals, followed by benchmarking competitive analysis and road mapping against the keywords that have been agreed. On-going Optimisation The on-going optimization will be spread over activities covering onsite optimization and offsite optimization, spread between the following: ONSITE Onsite content review: Onsite technical review: Onsite content growth •Full competitor analysis of backlinks, indexation and content growth PR and news aggregation Secondary sites and micro-sites Social Search Integration (Social Media) •Review all social assets (Video, Images, Widgets, Software) •SM aggregate