- Develop SEO strategies, and implement and monitor campaigns - Assisted in the development of short- and long-term marketing and SEM strategies and managed their execution - Helped define best practice SEO and SEM procedures - Assisted in the development of social media strategies and optimization campaigns - Perform site analysis, keyword research and mapping, and assess link building opportunities - Perform competitor SEO research and Analysis, SEO Audits, SEM Audits, etc. - Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness - Prepare analytics and ranking reports and present to clients and management - Nurture client relationships and develop relationships with new clients - Maintain maximum effectiveness while adhering to strict deadlines and budgets - Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors