Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Develop and implement link building campaigns Develop, manage and execute communication/content strategies via social communities in coordination with client goals Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) Monitor and evaluate search results and search performance across the major search channels in order to improve rankings Research and administer social media tools in support of clients’ social media strategy Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies