>> Develop SEO strategies; identifying short-term and long term objectives that tackle keyword list development, site architecture optimizations, back-linking and other strategies that maximize indexing, rank, CTR, on-site conversion, and growth of SEO traffic >>Study search demand to identify growth opportunities for our content and product Manage execution of all SEO initiatives; lead the definition of SEO requirements with product, marketing, and engineering teams and work closely with QA to test implementation >>Act as an SEO evangelist by effectively communicating opportunities and risks across all parts of the organization. >>Use web analytics and SEO tools to monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics, through weekly and ad-hoc reports >>Provide SEO expertise to Product, Marketing and Engineering teams for all website work, including new product launches, landing pages, site updates, analytics tools implementation and CMS rollout.