Why do you need the Facebook Conversion API and server-side tracking?

Facebook pixel collects data with her pixel code from the browser side. Due to the latest iOS14.5 update, all the browsers like Safari, Firefox, and Mozilla have introduced intelligent tracking prevention (ITP) algorithms. In that case, Facebook can’t track accurate data for iOS users .To solve this issue, you need to collect data directly from the server side instead of the browser side through Facebook Conversion API (CAPI) or server-side tracking.

So, I can help you accurately track and measure the success of your Facebook advertising campaigns.

What I will do for you:

1. Setup Google Tag Manager & Google Analytics 4
2. Verify Domain with Business Manager
3. Setup Facebook pixel
4. Activate the Data Layer
5. Setup Facebook Conversion API (CAPI) or Server-side tracking  
6. Server-Side Tracking Using GA4
7. Facebook Events  (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, Lead, Contact) Tracking
8. Custom event tracking
9. Dynamic Parameters Tracking
10. Improve Event Match Quality
11. Event Deduplication
12. Aggregated Event Measurement
13. IOS 14.5 update / Facebook pixel Error

Benefits:

• Create Custom & Lookalike Audiences
• Set up Remarketing Campaign
• Accurate Data Tracking
• Improve Analysis Reports

Which Platform I do:

• Shopify
• WordPress
• Woocommerce
• Wix 
• Custom Website

What I need from you:

You have to provide the below access -

1. Facebook Business Manager
2. Google Tag Manager
3. Website backend
4. Universal Analytics or GA4 
5. Server Side Access (stape.io, google cloud or AWS)

Please contact me before placing an order.