Social listening marketing allows you to monitor your brand on various platforms like Facebook, Twitter, and Instagram as well as industry-specific websites such as Yelp or TripAdvisor. It is also possible to track mentions of your brand across search engines like Google and Bing.
When someone posts something online about your brand or product, you'll receive an alert so you can respond immediately if necessary or engage with them directly through comments or direct messages. You can also see what content they're sharing most often so you can tailor future campaigns accordingly based on what resonates most with potential customers!