Areas of professional expertise: • Social Media Strategy • Influencer Marketing • Lead Generation • Media Planning • Content Marketing • Strategic Planning & Implementation • Viral Content Psychology • SEO/SEM & Digital Advertising • Google Analytics & Social Media Tools - Drive lead generation and conversion via digital channels - Expertise in the complete cycle of digital: Social Media, Content Marketing Microsites, SEO/SEM, Digital Advertising, Affiliate marketing, Digital PR, Lead Generation - In depth understanding of the psychology of user base in India, being a social media professional who has managed brands like Times Internet, Advertising Age, Mensxp, Huffington Post, Business Insider, Lifehacker, Techradar, Goal, Gizmodo, IGN, Askmen - All the projects at Indiatimes had both my editorial inputs, sales interactions, product & trends knowledge as well as complete digital marketing involvement. - Tested the growth drivers in actual as a team led by me in my current assignment tracts an average of 40-50 million users per month via social.(Organically) - Comprehensive knowledge of Visual infographics, videos, slideshows, trending content, anticipating building trends etc. gives me an edge on enabling value addition. - Offering expertise and advice on digital outreach, showcasing knowledge of digital audiences and the type of content they are seeking online - Expertise in high levels of targeted social media engagement, producing viral content based on consumer psychology, product development, and influencer networks, keeping in focus the Indian audience makes me a reach expansion maven. - Wide exposure across various domains such as entertainment, travel & tourism, auto, e-commerce, sports, tech, lifestyle, business, advertising, luxury etc makes me a versatile ninja to predict industry specific trends. - Campaign management for leading bollywood production houses - Rich experience as a Social Media Strategist, Growth Hacker, Content producer, Influencer marketing specialist over almost a decade long journey has enabled my first hand knowledge in Indian youth psychic understanding. - Coordinated 200+ Twitter Trending Campaigns. I am co-founder of http://thtri.com/, a comprehensive influencer marketing tool for brands & influencers - Conceptualised https://www.facebook.com/jazzmyhome - Founder https://www.facebook.com/TheWittySide A Highly-Engaged Millenial Storyteller Platform. 2.50 lac organic fans in less than 4 months. - A short clip on my journey: https://www.youtube.com/watch?v=4EfNOXYldrI Scope of work: (1). Digital Media & Content Strategies to improve the engagement levels via creation of an influential social media community base (2). Expert Content Marketing & SEO/SEM tactics with socially integrated ideas (3). Building a base of organic & loyal fans who take digital properties viral (4). Substantial traffic to website via social