My role includes: - Develop, implement and manage our social media strategy - Define the most important social media KPIs - Manage and oversee social media content - Measure the success of every social media campaign - Stay up to date with latest social media best practices and technologies - Use social media marketing tools such as Buffer - Attend educational conferences - Work with copywriters and designers to ensure content is informative and appealing - Collaborate with Marketing, Sales and Product Development teams - Monitor SEO and user engagement and suggest content optimization - Communicate with industry professionals and influencers via social media to create a strong network