- Deal directly with customers either by telephone, electronically or face to face. - Respond promptly to customer inquiries. - Handle and resolve customer complaints. - Obtain and evaluate all relevant information to handle product and service inquiries. - Process orders, forms, applications and requests. - Organize workflow to meet customer timeframes. - Direct requests and unresolved issues to the designated resource. - Keep records of customer interactions and transactions. - Maintain customer databases. - Adjusts content of sales presentations by studying the type of sales outlet or trade factor. - Focuses sales efforts by studying existing and potential volume of dealers. - Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses. - Provides historical records by maintaining records on area and customer sales. - Contributes to team effort by accomplishing related results as needed. - Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc. - Cold Calling.