iKEA's history goes back more than 60 years. The founding father of IKEA, Ingvar Kamprad, is worth $78.1 billion today. Even though he is so rich it's rumored that he still buys second-hand clothes which may be true as he grew up in impoverishment. However, he's developed a way to display and showcase products that bring a better consumer experience. IKEA reportedly has a technique for selling their products, services, and goods in a way that offers the consumer a great experience, and this is a method that other businesses should implement by incorporating this in their sales plans. Business owners will increase their revenue if they follow these tips. The additional revenue generated is the result of a "side hustle with extra revenue generated" as it opens more opportunities for growth. Wal-Mart and Target stores are examples of this strategy in the "side hustle" ROI for companies. In their grocery food markets they sell their own brand-named foods.
KEA stores are the color of Sweden's national colors: blue and yellow. They also have a few windows. Each store showcases their products in a counter-clockwise layout which is what the billion-dollar company calls "the long, natural way" which is designed to lead consumers through so that they see the entire store. All IKEA managers showcase their products according to this layout.
When consumers walk through an IKEA store they go through the furniture showrooms first. The next area has shopping carts for small items, before walking through the open shelf "Market Hall." Then, there's the furniture warehouse that is a showroom of packed up furniture in boxes or "flat pack" formats. In other words, customers have an easy "self-serve" place to shop. The customers are directed to get the products on site and pay at the register, much like Home Depot and Lowe's has done today. Most "for sale at a discount" items are at the back, or end, of this counter-clockwise layout. These consist of damaged, or returned goods, and former display items that are now for sale
How IKEA creates a unique consumer experience?
Diversifying is key for the future of any business. Increasing a company's profitability is part of any business' future. In other words, profitability is in diversifying the business. In the case of IKEA, many people go to their stores to eat. At least 30% of consumers who go to an IKEA store are there to experience eating as something that fits well with shopping. When shopping for furniture, appliances, or basic home goods, taking breaks in large warehouses is good for our mental and physical endurance. It also helps you to experience using the brand new shiny refrigerator or bedroom set you will be buying soon while taking note of some other items in the store.