With over 25 years as a Professor of Business, twelve of which as the Associate Dean of the School of Business for an American university, and international entrepreneurial consultant experience with a focus on business establishment and global expansion, I possess a skill set uniquely ideal for achieving optimum results. Further, my background includes having taught MBA students to correctly write Business Plans that not only provide the data contained in the "generally" included sections of a Business Plan but also to incorporate often overlooked critical data that constitutes the difference between a standard Business Plan and a Business Plan that results in much-needed financing. Moreover, I have personally written and utilized numerous Business Plans in the successful establishment and expansion of businesses on five continents. 1) Should you trust planning your business (and future) to the lowest bid? The answer to this question is one that must be based on your specific situation. 2) With lower offers to select from, it can be alluring to just award the contract to the lowest bidder but, will that really help you achieve the desired level of success? 3) What do you want to accomplish with your Business Plan? It is imperative that you keep the “end-goal” in mind. Remember, not all Business Plans are created equal! Anyone can create a Business Plan using software and answering preprogrammed questions. However, when I write a Business Plan for a Client, the Business Plan is specifically tailored to help accomplish three primary objectives: b) Strategy: The Business Plan must incorporate a well thought out and demonstratable strategic roadmap for success. The Business Plan serves to clarify your vision, objectives, and goals, both short and long term, with specific milestones allowing for measurable tracking of progress. c) Business Concept Evaluation: The Business Plan serves to afford you the ability to impartially evaluate the success potential of your business concept. The Business Plan, if written accurately, serves to validate or challenge your concept and assumptions, thus affording you the tools necessary to determine whether or not alternative concepts and approaches are required to achieve the success you desire.