Developers aren't writers. It is not only illogical but also uneconomical to make your developers sit and write about the products they are developing. Everyday copywriters at your organisations can't articulate pieces to connect with individuals and groups at the higher level of technicality index. If your target audience is CTOs, software developers, quality analysts, security practitioners, project managers, etc. then you must hire a technical writer. As an experienced technical writer published on several leading tech publications, I am your copywriter to develop marketing content for a software product, content writer to promote IT services on your website and blogger to boost your inbound marketing efforts with technology news and ideas. Is your product too technical to connect with general audience? Don't worry I can dumb it down without losing the gist. I can be the bridge between your product developers and end users. When it takes I can create highly technical articles which only software developers can decipher. Let's chat!