A combination of psychology and economics at its core, Clicksuasion delivers the evidence-based science behind influence, persuasion, and perception as you journey through the customer experience. This session is your dynamic, interactive, and reflective journey through the human decision-process. During this interactive experience, you will have a handheld clicker to participate in the session where you and your peers will reflect and learn your personal consumer behavior. More than likely, your customers make similar choices. During this interactive experience, you will venture through the consumer journey with handheld clickers to reflect on your consumer decision-process. The interactive journey begins with the drive to the store, followed by engaging with products and services, the decision process, and culminates with future brand engagement and brand loyalty. As we venture through this irrational journey of consumer behavior, we will discover how brands organize their products, frame their services, and persuade us to spend money. Michael Barbera will give you the psychological framework of choices, purchases, and persuasion that brands use to influence consumer decision-making. Use it wisely. LEARNING OBJECTIVES - Recognize how customers apply psychology to justify and rationalize their financial decisions - Understand the human decision process when making financial decisions - Attendees will learn how to navigate the customer's irrational decision process and build trust with the reTRUST framework