I am a passionate and empathetic designer, user advocate and human-centered design evangelist. I design for the users but with business goals in mind. This balancing act helps me deliver design solutions that address and encourage user goals which eventually translates to business success & growth. I have around 5+ years of experience in the field on UX & visual design. I have a keen interest in all aspects of human-centered design and in my recent and past experience I have worked on mobile apps, web applications, b2b saas apps and b2c applications. Over the course of my experience, I have worn many hats, some of my roles and responsibilities have been responsible for user research, usability testing, ideation, creating design strategies, interaction design and visual design. I follow an iterative design process which involves ideation, prototyping and testing. With each iteration I make new discoveries and find out more about the users. Using this process I have helped many of my clients in establishing design direction and delivering user centric solutions. Some of my clients and employers include companies ranging from tiny startups all the way to tech giants like Autodesk, Blackberry & VMware, to name a few.