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Design & Art

Visual Identity

$25/hr Starting at $600

An effective visual identity helps brand recognition in a wide variety of contexts and improve the perceived value and quality of the business/product in the mind of target audiences. It is essential to focus on most relevant information about the business/product before starting the design process. The more accurate the brief is the more we will understand the business needs and offer the best visual solution. To gather relevant information about the business we will send our questionnaire for the client input. Our research completes the creative brief with necessary information such as industry characteristics, cultural and geographical considerations, and target customer profile. Collected data is used to generate ideas through mind mapping. We use sketching directly on paper as it has a quantitative advantage; it allows the exploration of many concepts in a short time. The best ones are chosen to be rendered on the computer (using Adobe Illustrator and/or Photoshop). The concepts are first designed in black and white keeping the focus on shape refinement and associated typography; further on, they are examined with color combinations at various sizes to ensure a consistent visual identity through a variety of contexts (stationery, website, ads, etc). The artwork is supplied via e-mail or is made available for download. Final files meet project requirements and are delivered in various formats:print ready, web ready and source files. Customer support is free for unlimited time and is available for any issue

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$25/hr Ongoing

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An effective visual identity helps brand recognition in a wide variety of contexts and improve the perceived value and quality of the business/product in the mind of target audiences. It is essential to focus on most relevant information about the business/product before starting the design process. The more accurate the brief is the more we will understand the business needs and offer the best visual solution. To gather relevant information about the business we will send our questionnaire for the client input. Our research completes the creative brief with necessary information such as industry characteristics, cultural and geographical considerations, and target customer profile. Collected data is used to generate ideas through mind mapping. We use sketching directly on paper as it has a quantitative advantage; it allows the exploration of many concepts in a short time. The best ones are chosen to be rendered on the computer (using Adobe Illustrator and/or Photoshop). The concepts are first designed in black and white keeping the focus on shape refinement and associated typography; further on, they are examined with color combinations at various sizes to ensure a consistent visual identity through a variety of contexts (stationery, website, ads, etc). The artwork is supplied via e-mail or is made available for download. Final files meet project requirements and are delivered in various formats:print ready, web ready and source files. Customer support is free for unlimited time and is available for any issue

Skills & Expertise

Adobe IllustratorCorporate IdentityCorporate Identity KitCustomer SupportDesignLogo DesignMind MappingSketch ArtTypographyVisual Identity

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