Fox Web Creations understands the importance marketing and tracking not only visitors to your website, but also how these visitors translate to desired actions, such as a sale or lead. The number of visitors to a site can be used as a measure of a web site’s success, but the real question is: “How many of these visitors perform actions on your web site that you want them to perform?” Any marketing campaign is pretty useless if it generates many visitors but none of these visitors completes a sale.