Web copy, or any graphics-oriented copy, requires awareness of design and messaging. Clarity is essential, as is distinguishing the site from that of its competitors. My work always emphasizes a business's core values and strengths while maintaining brand consistency and tone. I've written web copy for a number of startups and SaaS providers. Clients can expect headers, bylines, and content that both represent their brand and galvanize visitors. Further, I'm also happy to offer input to designers about layout, style, etc.