Email Marketing Strategist and data enthusiast with 5+ years of verifiable record, increasing growth through savvy management, acquisition marketing, and analysis in the retail, tours and travel, education, and software industries. An effective evangelist can present value propositions to large audiences at industry events and in one-on-one meetings with key analysts. Proven as a results-oriented growth catalyst and multi-faceted leader with a history marked by growth, successful new business, and innovative acquisition strategies. Skills: HTML, CSS, VML and Litmus: 5+ experience of HTML and CSS, required VML experience for outlook clients, Litmus proof responsive email. Marketing Automation: Automated triggering based on user interaction, Sales Funnel, E-commerce automation (Behavioral, LifeCycle, Trigger). Data Tracking and Analysis: Creating data storage standards, selecting the right metric and attribute, analyzing and finding the pattern, generating model for classification and regression, using machine learning algorithm, segmentation, grouping, targeting, and retargeting. Acquisition Marketing: Email Marketing, Business to Business outreach, Business to Client outreach. Conversion Rate Optimization and A/B Testing: Creating structural model and optimizing backend tasks based on feedback, defining user journey and nurturing to reach the set goals of conversion.