My web background began in early 2007. A close friend introduced me to a couple in the initial stages of launching the online retail store, My Baby Rocks. I was in my third year economics undergrad at the University of Utah. I started managing orders for the company, wasting no time to understand the inner workings of the operation. I began working the SEO of over one-hundred websites owned by the company. After learning basic web design I decided to try independent web development. This allowed me to expand my skills and manage projects from beginning to end. The following two years I was creating websites with Drupal, Joomla, Concrete5, and Wordpress. Website fluidity, user interaction, and analytics became my personal specialty. Branching off from that specialty, I now work as a User Experience Architect at Dominion Enterprises. This position allows me to couple front end web design with real time data using Adobe Ad Hoc Analysis, Test & Target, DTM, and Optimizely.