Content should be accessible to everyone who wants to watch it, subtitles open up your audience to millions of people, including the over 350 million people worldwide who are deaf or hard of hearing as you know there is a high demand for subtitles for the hearing population .

Remember that 65% of online videos are watched on mobile, they’re using smart phones on public transport, scrolling through social feeds or watching videos at work without speakers. Research shows that captions help these viewers remember and retain facts, parse complex topics, and even build vocabulary.

Captions in video are just one small aspect of the greater movement towards more accessibility in tech—and one of the easiest fixes you can easily apply today.