Whether you need to customize a theme and use it in your website or want to develop a new theme or plugin. I can help you with both. Every business is different and so are it's needs. Being an Open Source Content Management System (CMS), WordPress offers you a wide variety of spectrum where you can use WordPress and grow your business seamlessly. Design Principles that I follow ------- 1. reduce choices for your visitors (More choices = Less User Action) 2. keep plenty of White Space around your content (Keeping content KING as it is) 3. CTAs? I put them on Core Visual Areas 4. use Color and Contrast to your advantage (Colors have feelings, I ignite them) 5. Reinforce use of specific action with familiarity (Incorporates faces in pages because the world connect with faces quickly) 6. enforce consistent branding throughout your website (Aesthetics are important)