One of the trickiest parts of securing a freelance job is knowing how to write a winning project proposal. Not only do you need to show off your strengths and experience; you need to write the proposal in a way that suits the Employer. There are a number of approaches you can take. Some projects might only need a brief, informal project proposal. Other projects with more moving pieces might require a more formal, in-depth proposal. Here are a few samples of project proposals you can use as a starting point.
Example #1: Formal Approach
[NAME OF FREELANCER/COMPANY] proposes to produce, shoot, and edit a promotional video for [THE CLIENT]. The purpose of the video will be to showcase new features available on [THE CLIENT]’s website. The video will take the form of one 2-3 minute video that includes live action footage and basic graphics/text as well as 2D animation. The concept and script shall be provided by the client in English.
Pre-Production – provided by the client.
Shooting (1 Camera Operator, 1 Graphic Animator) – up to 10 hrs each
Includes all necessary equipment for a 1-camera shoot, including HD camera and a lav mics. Shooting will include demonstration of website use, rehearsing lines, blocking & staging, shooting multiple angles & several takes, close-ups, capturing audio, developing script, lighting if needed. Graphics & Animation includes 2D rendering using images sourced by [FREELANCER/COMPANY NAME] requested by the client.
Editing (1 Editor, 1 Week)
Includes digitizing, rough cut, fine edit, transitions, rendering, titling & graphics, color correction, audio syncing, music tracks, broadcast standards. Two rounds of edits per video.
Includes media conversions, DVD and/or Blu-Ray Disc authoring, Data Disc with full-resolution video for broadcast and web uploads . A portable “thumb” external hard drive with all final exports in full HD will be delivered to the client upon request. Includes all expenses for video tape, lighting expendables, mileage and other expenses.
Example #2: More Informal
I’d like to be considered for your writing position. I’m a strategic writer with a strong background developing online content, including blog posts, social media posts, articles, press releases and other branded copy. I can turn a phrase in a way that represents your brand and appeals to your target audience. Whether you need a formal, serious tone or a more playful one, I can make the transition with ease.
For 11 years I’ve worked in marketing and so I am accustomed to working with all sorts of products and services, and in a variety of industries. I have a deep passion for research and guarantee that all of my writing is 100% original.
Here is a sampling of the articles and press releases I’ve written:
I highly value professionalism and hold myself strictly accountable to represent my client’s brand. I aim to form a long-term working relationship. I charge $275.00 for 400-600 word articles, but if you are interested in a larger volume of work each month, I can offer a lower rate.
Please, let me know what is needed to secure this bid!
Thank you for your consideration.
Example #3: Short with Attachments
I would love to edit your articles for you.
I charge $75 per 750 word article. This includes track changes and any revisions you may like. I could handle at least 25 articles per week.
Please see my detailed proposal and samples attached. You can also take a look at my Guru reviews.
I’m glad to answer any questions you may have!
Thank you for your time,