Digital Marketing Expert

Professional Profile:
A dedicated and driven SEO specialist with extensive experience gained working on a large number of web optimization projects for key clients. Focused upon maximizing the transparency of client sites, through the management of SEO, Web Analytics, Market Research and Social Media campaigns. Consistently demonstrates the ability to ascertain the exact requirements of the client through extensive research and analysis.

Technical Skill Summary:
• A major player in the Indian and U.S. SEO industry.
• Supervised and directly implemented SEO practices for about 200 websites within organic and paid search.
• Created and implemented inbound marketing strategies to generate more organic traffic and leads for clients.
• Successfully managed Google AdWords campaigns. Reduced bounce rate from 57% to 13%.
• Used Google Analytics and Webmaster Tools to optimize web properties. Certified in Google Analytics.
• Maintained all Social Media platforms including: Facebook, LinkedIn, Google +, Twitter, Pinterest, Instagram and more. Increased likes and followers.
• Led the SEO kick-off project and taught on-page SEO, including keywords, writing, internal linking and semantic HTML using SEO best practices to the user experience (“UX”) team.
• Provided SEO optimization of websites, including optimizing current web page designs and working with the development team on the Landing Page content, performed SEM utilizing paid and non-paid methods, keyword research, competitor analysis and researched linking opportunities.
• Analysed Pay-Per-Click results and made ongoing changes as necessary based on client requirements.
• Visited clients on location to discuss their future marketing plans and analysed their individual organic search needs.
• Developed SEO Analysis Report and Strategies for Clients. Created competitor analysis reports to show the strengths and weakness of competitors.
• Developed SEO Training Workshop, Taught SEO to Small Business Owners.