PROFESSIONAL PROFILE
Innovative and result-driven senior creative professional
Trained by Hollywood professionals in feature scriptwriting.
Extensive experience of 31 years in a classical advertising and marketing world.
A deep understanding of consumer insights, branding, broadcast and multi-channel advertising is part of the package.

KEY SKILLS
Film Writing Skills.
Film Direction Skills.
Advertising Creative Direction Skills.
Teacher, Mentor.
Project Management.
Research and Documentation.

CAREER ACHIEVEMENTS & SKILLS
Result-oriented Scriptwriter, Director, Advertising Copywriter, Academic.
Graduate of Krishna Shah’s Feature Film Scriptwriting Workshop.
Writer-Director with TV Commercial, Music Video and Corporate Film experience.
Creator of several successful advertising campaigns.
Visiting faculty at IIM-Ahmedabad (1993), IIM-Bangalore (1994) and NID, Ahmedabad.
Published author – ‘Advertising Basics’, Sage Publications, New Delhi (collaboration with Prof. J. V. Vilanilam, Head, School of Communication and Journalism, Kerala University.
Well-developed project management, trouble-shooting and problem-solving abilities.
Experience with International Organizations and Multinational Corporations at Senior levels.

EDUCATION
Master of Communications and Journalism.
Kerala University, 1985 – 87.
Bachelor of Science (Zoology).
Kerala University, 1982 – 85.
SPECIALIZED TRAINING
The Hero’s Journey – Krishna Shah’s Screenwriting Programme.
2004.
Still Photography.
Shooting outdoor, studio, manual film processing and printing.
PROFESSIONAL EXPERIENCE
The Storytellers Film Creatives.
Scriptwriter, Director.
June 1997- till date.