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Finance professionals today have access to more data and information than ever before, but numbers and statistics alone won't move people to action. What they really care about is how those numbers affect them and their business.
"When you just throw facts at people, they don't tend to remember them, but if you express ideas in a more human way, then people are more likely to connect with them, remember them, and maybe take action," said Bill Shander, founder of Massachusetts-based Beehive Media and a workshop leader focused on data storytelling. "Storytelling is one of the most human ways we have evolved to connect and share with one another."
Being an effective financial storyteller doesn't have to be difficult, but you will likely need to devote more time to finding the story behind the numbers and figuring out the best way to present that information to your audience. One way to free up some of that time is by embracing automation to focus on finding and delivering key insights.
"The concept of storytelling is coming up more and more because of the focus on automation and the changing nature of what it means to be a finance professional," said Karma Auden, FCMA, CGMA, director of finance at the University of Canberra in Australia. "Storytelling is becoming essential, and it's not just within the finance team; storytelling more broadly helps create greater connection throughout the company and builds the culture you're after."
A few key steps to becoming a better storyteller, according to experts, include adjusting your mindset, understanding your audience, focusing on top insights, speaking like a human, and effectively using visuals.
Don't be frightened by the term "storytelling". The idea of "storytelling" can seem daunting, but odds are you already know how to do it.
"A lot of people hear that word and think plot and protagonist, or feel they have to come up with some sort of fancy narrative,
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