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Skills

  • Event Management
  • Advertising
  • Advertising Management
  • Content Writing
  • Contextual Advertising
  • Email Marketing
  • Market Analyst
  • Marketing
  • Marketing Management
  • Marketing Strategy
  • SMM
  • Targeted Advertising
  • Targeted Lead Generation
  • Web Analysis
  • Website Development Content Writing

Services

  • Digital Marketing Management

    $5/hr Starting at $30 Ongoing

    Dedicated Resource

    I bring forth a comprehensive range of services to propel your business to new heights. Take a look at the services I offer: 1. Market investigation, target audience analysis, and competitors' analysis:...

    AdvertisingAdvertising ManagementContent WritingContextual AdvertisingEmail Marketing

About

Marketing manager with 10+ years of professional experience in developing and executing marketing strategies with strong understanding of market scenarios and customers’ trends.

Dear Colleagues,

My name is Alina and I'm an expert in digital and traditional marketing channels. Due to the rapidly changing marketing environment I constantly improve my skills in digital marketing at leading Universities (Plekhanov University of Economics, Financial University)

Smatyfly company:

I have managed over 20+ projects for various clients which included the following marketing activities:

• Conducting a detailed market analysis, target audience research, and competitor analysis.
• Developing a marketing strategy that includes marketing channels and budget assessment.
• Creating a unique value proposition for the client's product.
• Developing SEO optimized websites on the Tilda platform.
• Using marketing channels such as SEO, Yandex Direct contextual advertising, VK targeted advertising, retargeting, email marketing, SMM, and content marketing.
• Performing detailed analytics of marketing campaigns and creative materials after two weeks of work, stopping campaigns that do not generate the desired number of clients resulting in reducing CPL by more than 40%.

As a result of these implemented projects, I was able to increase website conversion rates by more than 2 times within the first 3 months, decrease CPL by over 40%, and achieve a 60% increase in sales in some projects during the first 3 months.

LR Health and Beauty Company:

Through different marketing channels I've managed to increase brand recognition and sales up to 50% per year. I managed the work of copywriters and designers and collaborated with different departments of the company. My main responsibilities were:
• Updating and maintaining company website, Social Media accounts to ensure they are promoting the latest campaigns, key messages are up to date. Effective SMM strategy resulted in a 30% increase in customer engagement and a 20% rise in sales conversion rates.
• Launching of special digital monthly beauty magazines and price lists (managing designers and copywriters work, coordinating price approval with Logistics Department - Rus and KAZ)
• E-mail and SMS management, clients' support via Telegram and Whatsapp
• Preparation content for digital and print materials
• Organization of webinars and training for up to 100 people.

Ecolab:

Personal achievements:
Increase of Brand Recognition and Revenue (+40% in comparison with previous year):
Successful organization and coordination of the following events: Agroprodmash exhibition, Kazanskaya fair (Exhibition+clients seminar), Pharmtech and Ingredients, Milk, Food and Pharma clients' seminars (up to 5 per year)
Gross profit increase per product up to 90%: effective localization, price and marketing policy.
Forecasting accuracy achievement - 80% average per year (minimum scrapping)
Successful food and beverage market research (quarter analysis) to determine effective marketing strategy.
Introduction of new products that have no analogues to the market resulting in sales increase up to 10% per year

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