Andrea Mendoza is a marketing and messaging expert with a passion for helping businesses develop successful marketing strategies. She attended Florida International University and was a key part of the team at Roaring Concepts, an American Marketing Association agency that is completely student led.

She is in charge of the managed marketing division at WebLift and is responsible for developing new strategies to increase reach, conversions, and overall effectiveness for the comapany and its clients.

As a native of Peru, and a part of South Florida culture for almost 10 years, she also has a unique passion for Spanish-language marketing and marketing targeted to Latin American. She is creative, passionate, and always up for a challenge. When she's not devising business solutions, you can find her reading or pursuing her passion for the performing arts through dance, acting, or playing guitar.