Highly experienced Public Relations, Communications, Content and Branding Specialist with over 20 years of experience and deep connections throughout all media.

As an award-winning international Senior Branding & PR Executive since 2004, I understand what it takes to strengthen brand identity and achieve major media coverage for my clients. As a core-values focused professional: I get real joy out of helping brands and companies dig in deep to identify their strongest and most deeply held values, translating their unique voice into clear, consistent messaging that resonates with the right media outlets and the public, at the perfect time.

I know that working from the foundation of this truth naturally generates magical but tangible results, impacting brand awareness and impact.

Recently, I spearheaded a major re-branding of Bisaten Thermal Paint, a very well-respected, successful Italian luxury interior "green designer product", in preparation for its entry into the North American market. I researched, wrote and developed a winning comprehensive marketing and PR plan for their North American roll-out. There is a link to this plan in my portfolio and I encourage you to take a look at it! You can also find it at this link:
https://docs.google.com/document/d/1-IBnwY4l1fk6i7esys9YjS8qXe5XJ9G6_ru5gHZjP8w/edi

In my own branding, PR and content development strategy and campaign implementation, I've been fortunate, over the years, to develop a wonderful and warm network of top media pros, thinkers, influencers, writers and editors. I think if I had a "special sauce", it would be my passion to deeply understand each client's needs and desires, and use a mix of creativity, research and intelligence to refine and support who they are in terms of brand architecture and market positioning, as well as communications and messaging.

Basically, I'm all about improving the quality of life for every real-life end-user HUMAN BEING, and in so doing, helping to make this world just a little happier, more efficient and more beautiful! Telling their stories in a compelling way is what gets me up in the morning!

You need an extremely dedicated, tenacious and loyal contract senior-level communications pro and you have found the right person!

Work Terms

I work flexible hours and I'm generally on CST (Central Standard Time). Evenings and weekends can work, with advance notice. I require a 50% deposit on the scope of work or budget prior to beginning, and the remaining 50% upon completion. I include reasonable revisions, not to exceed 10% of the original scope of work.

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